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The benefits of Digital Signage

The benefits of Digital Signage

When circulating in shopping malls, stores, shopping centers, pharmacies, airports and even in subways and trains, the presence of a new technology in the digital market touch screen solution, the Digital Signage, also known as Digital Signage, is notorious. These digital screens display advertising ads, in addition to information in general, following the marketing strategy of each company, that is, it is an innovative way to advertise and obtain good results, through the presentation of content that will give visibility to the objective of your organization.

Seen as a new business vision, as it is an interactive and more effective way of communicating with the public, there are many advantages of this technology, mainly because it is a current advertising medium.

There is a company specialized in the subject and this is an assistance for you to maximize the results of your enterprise, with that, the benefits are listed to invest in a digital sign. 

5 Benefits of Digital Signage in Organizational Communication

Dynamism with the Client

You are in the digital age, dynamism is what holds the consumer’s attention, consequently, the more the public knows the product, service or specific information of each business, through interactive means, the more they fix the brand memory, this is due the visual attractiveness that the digital sign offers. Being remembered by the consumer is fundamental to guarantee loyalty. If the customer is in a clothing store, for example, and it goes on the digital monitor that the place also sells perfume, when she needs to buy this product, she will immediately remember the ad and return to the place to buy it. 

Content Customization

One of the benefits of the digital signage is that it allows the client to have its content customized according to its target audience, and this can be done through any display. As already mentioned, audiovisual content offers a more efficient experience and is already a trend in the sphere of marketing. Regardless of the size of your company, whether small or large, this system promises to be the ideal communication strategy for your company. 

Digital Signage Moscow conference will be held during Russian Retail Week, June 5-10, 2017 | digital signage advertising

Extra Billing

In addition to the advantages with content related to the business itself, the entrepreneur or shopkeeper also has the possibility to give space of his panel to other advertisers and, with that, guarantee an extra income. In a printed media, it often lacks attractiveness, causing disinterest in the public, unlike digital monitors, which can display different attractive content, from various suppliers, due to the flexibility to implement campaigns.

Reduces Cost

The digital flag came to inevitably replace printed media, for several reasons. The first cause is the sustainability that carries digital media, in addition to the prints that require investment, they end up being disposable, and produce waste. The second reason is that digital screens allow the information to be changed after the specified time of an ad, allowing you to update to new announcements in real time, and of course, the printed media do not carry this feature that allows simultaneous management, so little agility for possible campaign adjustments.

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